Whether on TV, on VoD or on platforms like YouTube, Twitter and Facebook, audiences expect content to be available when and wherever they want it. As demonstrated in recent studies, the multiplication of devices results in an increase in audience share, which brings broadcasters and content owners new opportunities to build advertising revenue while delivering a richer audience experience. Multi-screen usage is even of more importance for audiences looking for timely and detailed information such as in news and sports.
All the challenge is to get more content to more platforms in a shorter time with the same resources, while ensuring that content remains consistent across delivery devices. To succeed in making this strategic shift, broadcasters and content owners need to rely on effective workflows that eliminate steps by automating as much of the process as possible.
Dalet Galaxy is a versatile Media Asset Management platform, which applies the principle of asset-centric production, in which all departments collaborate in a multimedia-oriented production. All media assets, including archived material, are immediately available allowing broadcasters and content owners to create the content once and use it across many platforms. Flexible metadata schemes facilitate the assembly of tailored packages while the powerful BPM engine automates transcoding and delivery. These ensure media and ultimately packages travel to the right distribution channel regardless of delivery platform. To accelerate time-to-air even further, review and approval processes are directly incorporated into the workflow. With Dalet Galaxy, you can finally grasp new opportunities head-on.
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