The industry is moving away from Video based workflow to File based workflow. File based workflow often involves Transcoding (changing compression, for example from DV to MEPG2) or rewrapping files (changing wrappers, for example from MXF0P1a to QuickTime).
It involves handling a huge range of input and output file formats from web and mobile, through SD and HD.
Many software Transcoders just aren’t good enough at performing format or standards conversion for quality sensitive customers.
So, that’s why customers are still relying on old hardware standards converters.
But Traditional baseband video hardware converters aren’t designed to work in file based workflow.
AmberFin offer an ‘all in one’ approach, where iCR can take care of ingest, format conversion, standards conversion and transcoding in a single application. AmberFin integrates directly with generic SAN and NAS systems as well as with a wide range of IT centric modern Broadcast vendor systems.
That means high quality, efficient workflow, with opportunities to save costs and time through automating processes and reducing the need for manual tape layoffs.