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  11 November, 2008

  Research Proves AmberFin’s iCR Delivers Better Quality Video at Reduced File Sizes (StreamingM

  Independent study reveals 68% of consumers prefer the quality of video content repurposed by AmberFin iCR over a leading competitor. The combination of better quality pictures and smaller file sizes is unique and has been achieved through AmberFin’s market leading R&D and engineering teams whose unrivaled expertise and innovation has enabled iCR to deliver sharper images, contrast and color for video content. The smaller file size also reduces the bandwidth that the content consumes, ensures less storage is required, lowers the cost per deliverable and enables users to download high-quality media content more quickly and cost-effectively through the Internet and mobile networks. 

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  11 November, 2008

  Study reveals 68% of Consumers Prefer the Quality of Content Repurposed by AmberFin iCR (EarthTimes)

  Exclusive research conducted by User Analytics has revealed that AmberFin’s iCR software produces superior looking quality video content over that of its nearest competitor. The independent user research was undertaken to analyse viewer responses to video quality on a small (iPod Touch) and large screen (HD) device. Over two thirds (68%) of those questioned in the study preferred the quality of the video repurposed by AmberFin iCR, which also delivers content file sizes reduced by up to 25%.

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  10 November, 2008

  Octopus joins up with iCR (Broadcast)

  Octopus Media Technoogy has combined its content management platform with AmberFin’s iCR encoding and repurposing software in an effort to help broadcasters manage and deliver content online.

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  22 October, 2008

  Broadcast Industry Focuses on Multiple Delivery Platforms (Digital Content Producer)

  AmberFin today announces the results of a research survey conducted at this year’s IBC conference in Amsterdam. The results clearly demonstrate the use of multiple platforms such as broadband, IPTV and mobile handsets as key drivers for the industry moving forward. However, although most (60%) felt that the industry has improved its knowledge and use of multiple delivery platforms in the last year, it was agreed by 70% of respondents that content owners could still be distributing their content more effectively across multiple platforms.

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  17 October, 2008

  IBC 2008: content, content, content! (dejaTALK)

  AmberFin has announced the results of a research survey conducted at this year’s IBC conference in Amsterdam. Respondents agreed there is potential for better use of specific platforms: 52% of the industry experts surveyed felt that mobile phones and handheld devices could be used more effectively. The potential of using multiple platforms was widely recognised and the experts themselves claimed that they would watch more content if the quality was better.

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