In the News

  • Chennai firm to sell AmberFin's software in India (Economic Times)

    08 August, 2008

    Chennai firm to sell AmberFin's software in India (Economic Times)

    AmberFin iCR is ideally positioned to address the challenges ahead and by working with Benchmark it will be able it to speak directly to major film and broadcast players in India. The iCR software, Benchmark president Asish Mukerjee said, would ensure that delivery system - such as transferring footage from one platform to another - was much smoother.

  • Chennai firm to sell AmberFin's software in India (Sindh Today)

    08 August, 2008

    Chennai firm to sell AmberFin's software in India (Sindh Today)

    The Chennai-based technology solutions provider Benchmark Microsystem will represent Britain’s AmberFin as a retailer of its iCR software platforms and applications in the country. Under the terms of the deal, Benchmark will target film, broadcast and post-production companies in India, the company’s vice president of global business development Naresh Subherwal said.

  • AmberFin partners with Benchmark Microsystems (Broadcast Newsroom)

    07 August, 2008

    AmberFin partners with Benchmark Microsystems (Broadcast Newsroom)

    AmberFin today announces Benchmark Microsystems as the latest addition to its global partner program. The new partnership will enable AmberFin to strengthen its existing presence in the Indian market. Benchmark will provide local sales and marketing, as well as a systems integration capability and after-sales support for AmberFin’s industry-leading iCR software. AmberFin iCR maximizes the value of content by digitizing and transforming new and archived content across multiple delivery platforms.

  • AmberFin partners with Benchmark to increase presence in Indian market (Digital Producer)

    07 August, 2008

    AmberFin partners with Benchmark to increase presence in Indian market (Digital Producer)

    Benchmark will provide local sales and marketing, as well as a systems integration capability and after-sales support for AmberFin’s industry-leading iCR software. AmberFin iCR maximizes the value of content by digitizing and transforming new and archived content across multiple delivery platforms. Under the terms of the deal, Benchmark will represent AmberFin as a reseller of its iCR platform and applications. The partnership will target film, broadcast and post-production companies across the Indian region, and will enable AmberFin to target a wider range of customers while offering a skilled team with in-depth local knowledge.

  • AmberFin helps Turner convert back catalogue (Broadcast Media Information)

    29 July, 2008

    AmberFin helps Turner convert back catalogue (Broadcast Media Information)

    Will Strauss from Broadcast discusses how Turner Entertainment Networks has used iCR to make files on its outgoing Pinnacle playout servers compatible with its new Omneon ones. Although Pinnacle’s video content is similar to Omneon’s, the metadata and audio components of the files do not translate so a Material eXchange Format (MXF) wrapper was created.

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