In the News

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    14 October, 2008

    IBC poll names quality of content as a key factor for new delivery platforms (IPTV News)

    A study conducted by AmberFin at this year’s IBC on the broadcasting industry’s perception of new delivery platforms has revealed that quality of content is perceived as a key factor in the take-up of newer delivery platforms, among other findings.
    Of those IBC attendees polled, 27% said that broadband content viewed on a PC is being used effectively by the broadcasting industry, compared to 15% of respondents naming IPTV. 

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    13 October, 2008

    IBC 2008 Reveals the Broadcast World’s Take on New Delivery Platforms (TVOver.Net)

    AmberFin releases the results of a research survey conducted at this year’s IBC conference in Amsterdam. AmberFin spoke to industry experts attending to gauge their opinion on what issues would most influence the industry in the coming year. The results clearly demonstrate the use of multiple platforms such as broadband, IPTV and mobile handsets as key drivers for the industry moving forward. 

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    13 October, 2008

    Survey Finds Improved Quality Would Increase Viewership on Emerging Broadcast Platforms (TMC Net)

    AmberFin has announced the results of a research survey conducted at the 2008 IBC conference in Amsterdam. According to this survey, the use of multiple platforms such as broadband, IPTV and mobile handsets as key drivers for the industry moving forward. Although 60 percent believe the industry has improved its knowledge and use of multiple deliver platforms in the last year, 70 percent agreed that content owners could still be distributing their content more effectively across multiple platforms. 

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    26 September, 2008

    File under business challenge (TVB Europe)

    An article by David Stewart from TVB Europe discussing how TBS succeeded in repurposing content without any extra time or bandwidth with help from AmberFin iCR conversion.

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    22 September, 2008

    The interoperability challenge (Netimperative)

    The broadcast industry is becoming bogged down by a growing number of incompatible tools along the production chain, from filming to editing and production. Scott Allen, Vice President of Marketing, AmberFin, looks at how traditional broadcast firms can make the leap to a digital workflow.

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In the end it came down to quality, and the AmberFin solution proved to provide the best images.

Tony BeswickSenior Vice President of Operations and Technology, Sony Pictures Entertainment
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