In the News

  • Independent Study Reveals 68% of Consumers Prefer the Quality of Video Content Repurposed by AmberFin iCR Over a Leading Competitor (Earth Times)

    11 November, 2008

    Independent Study Reveals 68% of Consumers Prefer the Quality of Video Content Repurposed by AmberFin iCR Over a Leading Competitor (Earth Times)

    Exclusive research conducted by User Analytics has revealed that AmberFin’s iCR software produces superior looking quality video content over that of its nearest competitor. The independent user research was undertaken to analyse viewer responses to video quality on a small (iPod Touch) and large screen (HD) device. Over two thirds (68%) of those questioned in the study preferred the quality of the video repurposed by AmberFin iCR, which also delivers content file sizes reduced by up to 25%.

  • Octopus joins up with iCR (Broadcast)

    10 November, 2008

    Octopus joins up with iCR (Broadcast)

    Octopus Media Technoogy has combined its content management platform with AmberFin’s iCR encoding and repurposing software in an effort to help broadcasters manage and deliver content online.

  • Broadcast Industry Focuses on Multiple Delivery Platforms (Digital Content Producer)

    22 October, 2008

    Broadcast Industry Focuses on Multiple Delivery Platforms (Digital Content Producer)

    AmberFin today announces the results of a research survey conducted at this year’s IBC conference in Amsterdam. The results clearly demonstrate the use of multiple platforms such as broadband, IPTV and mobile handsets as key drivers for the industry moving forward. However, although most (60%) felt that the industry has improved its knowledge and use of multiple delivery platforms in the last year, it was agreed by 70% of respondents that content owners could still be distributing their content more effectively across multiple platforms.

  • IBC 2008: content, content, content! (dejaTALK)

    17 October, 2008

    IBC 2008: content, content, content! (dejaTALK)

    AmberFin has announced the results of a research survey conducted at this year’s IBC conference in Amsterdam. Respondents agreed there is potential for better use of specific platforms: 52% of the industry experts surveyed felt that mobile phones and handheld devices could be used more effectively. The potential of using multiple platforms was widely recognised and the experts themselves claimed that they would watch more content if the quality was better.

  • IBC poll names quality of content as a key factor for new delivery platforms (IPTV News)

    14 October, 2008

    IBC poll names quality of content as a key factor for new delivery platforms (IPTV News)

    A study conducted by AmberFin at this year’s IBC on the broadcasting industry’s perception of new delivery platforms has revealed that quality of content is perceived as a key factor in the take-up of newer delivery platforms, among other findings.
    Of those IBC attendees polled, 27% said that broadband content viewed on a PC is being used effectively by the broadcasting industry, compared to 15% of respondents naming IPTV. 

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AmberFin iCR generates the best quality master, to ensure the best quality output for any delivery platform

Thanks to iCR’s superior integration capabilities, the deployment of 16 systems was completed within a week.

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