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AmberFin iCR generates the best quality master, to ensure the best quality output for any delivery platform
Press Releases
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29 January, 2009
Research Shows AmberFin Provides Superior Quality HD Video Content
User Analytics study reveals that 84% of consumers prefer the HD image quality of AmberFin’s iCR software when compared to a leading competitor. The study took a selection of SD source material and up-converted it to HD content using iCR and a leading competitor’s solution. Results of the up-conversion were compared based on consumer perception of the image quality.
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27 January, 2009
AmberFin Industry Poll Reveals that Poor Picture Quality is a Major Barrier to Content Adoption
A recent broadcast industry poll conducted by AmberFin reveals that poor picture quality remains a major barrier to content adoption on new viewing devices, such as a mobile phone and PC. Furthermore, 70% of experts surveyed agreed the industry is failing to capitalize on the new market opportunities offered by the Internet, VoD and mobile due to the quality and cost issues associated with repurposing and delivering high volumes of content across multiple viewing devices.
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20 January, 2009
AmberFin appoints Bruce Devlin as CTO
AmberFin today announces the appointment of Bruce Devlin as its new Chief Technology Officer (CTO). In this role, Bruce will be responsible for leading strategy and vision at AmberFin, helping its customers to deliver superior-quality TV, film and video content across a rapidly changing file-based media environment.
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11 November, 2008
Research Proves AmberFin’s iCR Delivers Better Quality Video at Reduced File Sizes and a Lower Cost Per Deliverable
Independent study reveals 68% of consumers prefer the quality of video content repurposed by AmberFin iCR over a leading competitor.
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30 October, 2008
AmberFin Partners with OctopusMT to Create Enhanced Quality Content for the Internet
AmberFin and Octopus Media Technology (OctopusMT) announce a new strategic partnership designed to maximize the value of online video and rich media content. AmberFin’s iCR software will be integrated into OctopusMT’s leading edge modular content management and delivery platform, increasing the amount of high-quality media content that is available via the Internet and IP-based delivery platforms.