AmberFin Showcases Industry First Approach to Quality Control at SMPTE Annual Technical Conference & Exhibition
Basingstoke, England, 20 October 2011 – At the 2011 SMPTE annual technical conference, on booth 111, AmberFin, a leading developer of file-based media ingest and transcoding solutions for content owners, broadcasters, sports organizations and post-production houses, will showcase its iCR family of modular software products featuring the all new UQC module, the world’s first Unified Quality Control solution for content ingest and transcoding operations.
AmberFin's iCR helps users create a high quality file-based HD/SD master, deliver quality control review, provide unique file conversion to multiple formats and simultaneously prepare multi-platform versions of video content, all within a single software environment. Attendees will be able to see AmberFin's iCR's new UQC module which offers a unique approach to quality control, combining multiple tools for baseband checks during tape ingest, file-based QC after ingest, and overall operator-controlled QC, including annotation and mark-up.
Visitors to the AmberFin booth will also get a taste of AmberFin's newest educational initiative for professionals working in the broadcast and electronic media industries. Called Bruce's Shorts, it is a free, non-vendor specific, educational program that is delivered to subscribers' email in-box. The program consists of a series of weekly video shorts and monthly in-depth webinars covering a broad range of industry topics including: "how to avoid the common mistakes when migrating from tape-based to file-based workflows" to "the secrets of metadata" and "which is the best HD format for your facility". For more information and to register, please visit: http://www.amberfin.com/shorts.
About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.
Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.
AmberFin has experienced growth of 90% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.