Leading Russian Broadcaster chooses AmberFin Quality
Channel One Moscow chooses iCR Standards Converter
AmberFin helps leading Russian Broadcaster move to file based workflow
London, 3rd March
Channel One Moscow has become the most recent company to choose the image quality offered by AmberFin’s industry leading motion compensated file based standards conversion.
Supplied by system integrator Okno-tv, Channel One are using the iCR Standards Converter for international program exchange involving up, down and cross conversion.
Following strong company growth during 2010 and a worldwide increase in demand for file based workflows, AmberFin have appointed respected system integrator Okno-TV as channel partners for Russia and CIS. Okno-TV will be responsible both for AmberFin systems business and also product sales, especially the AmberFin iCR Format Converter, iCR Standards Converter and iCR File Player products.
AmberFin CTO Bruce Devlin explains:
“As file based workflow increases, international programme exchange is going file based too. AmberFin are the only company to offer quality at the level of the best traditional hardware converters but in a modern file based software product. We are delighted to add Channel One to the growing list of customers who are choosing the quality that AmberFin offers for format and standards conversion”.
Igor Yadykin, deputy Chief of Technical department of Channel One Russia comments:
“We chose the iCR solution after testing others, because we need the highest quality conversion tool for our feature film and promo production. Having more and more media materials coming in file form we have to address complicated domain of wrappers and codecs. We are sure that iCR can fulfill our tasks even in complex cross-conversion cases”.
-Ends-
About AmberFin
AmberFin enables content owners to maximise the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitises and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, RTM, National Geographic and Warner Brothers, managing the digitization and repurposing of their content.
Privately held by Advent Venture Partners, AmberFin is headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com
About Channel One Russia
Channel One Russia (known as the Public Russian Television until 2002) went on air in April 1995 as the successor to the Ostankino State TV and Radio Company, which had been the key broadcaster in the USSR, with a reach of 99.8% of the Russian population. Having inherited not only the band, but also the priceless professional experience of its predecessors, Channel One quickly rose to the leading position among Russian TV channels and has held it fast ever since.
About Okno-TV
The “Okno-TV” company is the leader in the field of system integration and the biggest supplier in the professional television, film and broadcast equipment market in Russia and CIS for more than 19 years.
The company has the largest IT-department in Russia which successfully applies the newest information technologies in company’s projects. Project team consists of the high level specialists, and highly professional installation group. The company carries out projects of a various level of sophistication, giving an opportunity to the customer not only purchase the standalone systems, but also the “turn-key” solutions.
AmberFin editorial contacts
Annette Leach (UK)
Hotwire for AmberFin
amberfin@hotwirepr.com
+44 (0) 207 608 2500