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AmberFin iCR has enabled Turner Broadcasting to successfully switch over 100 million homes to a new streamlined network on their flagship TBS and Cartoon Network channels
AmberFin Appoints Peter Elleby as Vice President of Engineering
Demonstrating continued commitment to technology development and focus on maximising return on investment for its customers, AmberFin today announces the appointment of Peter Elleby as Vice President of Engineering. In this role Peter will be responsible for developing new business opportunities and ensuring innovative research is translated into tangible customer benefits.
An experienced technologist, prior to joining AmberFin, Peter was Vice President of Engineering for Touch Clarity, a leading provider of on-site behavioural targeting solutions, which was acquired by Omniture. Before this he was Chief Technologist at Brooks Automation, where he led the development of the award-winning Real-Time Dispatcher and the Activity Manager workflow automation product. With acclaimed expertise in Artificial Intelligence and real-time optimisation, Peter was initially a Research Fellow at the University of Reading, publishing more than 30 technical papers covering this area.
“AmberFin’s success is built on the strength of its software, commitment to R&D and understanding of customer challenges in the marketplace,” says Peter. “With difficult market conditions, companies are extremely conscious of the need to make the right technology investment. I am extremely happy that the company has chosen me to continue the success in helping customers to enhance file-based workflow efficiency, raise the bar on image quality, while significantly reducing the overall cost per deliverable.”
“We are continually looking to improve and refine our technology, through research and market analysis,” says Jeremy Deaner, CEO of AmberFin. “Peter’s specialist skills will help us to further improve AmberFin iCR to ensure the very best output for our customers’ requirements.”
About AmberFin
AmberFin enables content owners to maximise the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitises and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.
AmberFin is privately held by Advent Venture Partners and headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com
Editorial contacts
Kirstyn Langford
Hotwire for AmberFin
+44 (0) 207 608 2500