AmberFin Showcases iCR 4.5 at Broadcast Asia 2009

AmberFin will be demonstrating iCR 4.5, the latest release of its content mastering and transcoding software solution, with its partner Benchmark Microsystems at Broadcast Asia 2009.

AmberFin’s iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. AmberFin’s leading integrated quality control (QC), automation, asset management and tight integration with industry standard storage also offers a unique path for content owners and partners looking to reduce the costs associated with managing and distributing media for multiple revenue-generating platforms.

iCR 4.5 introduces a wide range of enhancements, including:

  • Simultaneous ingest and transcoding allowing conversions and transcoding to be pipelined with ingest operations for greater throughput
  • File-based SD motion compensated frame rate conversion as standard
  • Broadcast-quality sharpening and softening pre-processing filters to seamlessly integrate SD and HD content and eliminate macroblocking artifacts at low bit rates without compromising quality
  • Native support for Avid DNxHD and Final Cut Pro
  • Extended support of native Panasonic P2, Sony XDCAM and Avid Op Atom MXF

“There is strong industry demand for AmberFin’s iCR software because it pushes the envelope on image quality and plays a key role in turning the content that owners have, into the content their customers demand. We are pleased to be demonstrating the latest version alongside our partner Benchmark, introducing our technology and its benefits to the Asian market” said Jeremy Deaner, CEO, AmberFin.

AmberFin will be located at Benchmark Microsystems’ stand 7F4-01 throughout Broadcast Asia 2009, Singapore, 16-19 June 2009.

About AmberFin

AmberFin enables content owners to maximise the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitises and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitisation and repurposing of their content.

AmberFin is privately held by Advent Venture Partners and headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com

Editorial contacts:

Kirstyn Langford (UK)
Hotwire for AmberFin

+44 (0) 207 608 2500

up