The Mill, London adds AmberFin iCR
New approach to ingest increases productivity
London, 6th April 2011
Leading international visual effects studio The Mill has added AmberFin’s award winning iCR technology to its Great Marlborough Street London facility. iCR joins The Mill’s world class content ingest and distribution operation, Beam, which handles more than 2.5 million media assets in a multi-format workflow environmen tfor broadcasters, advertising agencies, production companies and VFX houses.
Bruce Devlin, AmberFin CTO comments:
“The Mill is a world class visual effects operation which successfully offers a blend of creative services including Beam, an advanced content distribution service. We are delighted that The Mill have joined the growing range of Post houses adopting iCR technology for ‘heavy lifting’ requirements. ”
Lance Gaunt, Head of Digital Media Technology, The Mill, comments:
“The AmberFin iCR solution fits in seamlessly with our file based global delivery business. It allows us to promptly and accurately quality control and reformat SD and HD material to very tight deadlines, ready for international delivery via the Beam network. As an extension to our digital environment in London it enables a fast and efficient workflow for transcode, review and delivery of multiple file types for multiplatform delivery anywhere in the world”
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About AmberFin
AmberFin is a company at the heart of solving file based workflow problems for content owners, broadcasters, sports organizations and post production houses. AmberFin’s Scalable Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content and combines a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands. Transforming the content that owners have, into the content that consumers want, AmberFin iCR delivers the best quality pictures across multiple delivery platforms. At the same time, industry-first Unified Quality Control integrates both automatic and manual systems for baseband and file QC within the same user environment, leading to increased productivity and eliminating expensive re-works. AmberFin has experienced phenomenal sales growth of 75% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including Sony Pictures, NBA, Turner Broadcasting, National Geographic, Discovery and Warner Brothers.
Privately held by Advent Venture Partners, AmberFin is headquartered in Basingstoke, UK. More information is available at: www.amberfin.com
About The Mill
Based in London, New York and Los Angeles The Mill collaborates on award-winning moving image, design and digital projects for the advertising, film, TV, games and music industries.
Twenty years of innovation has established The Mill as a recognised global brand for creating seamless visual effects, but we are also leaders in design, animation, live action content direction, VFX brand accounts, versioning and global adaptations, digital content creation and distribution.
We were founded in 1990 by Robin Shenfield and Pat Joseph, both of whom still lead the group and now have a global team of 500 plus made up of multi-national and home grown talent.
AmberFin editorial contacts
Annette Leach (UK)
Hotwire for AmberFin
amberfin@hotwirepr.com
+44 (0) 207 608 2500